Featured person of the day: Vishen Lakhiani

Creating one of the world’s top online publishing companies was the last thing on Vishen Lakhiani’s mind. At the time he was an up-and-coming meditation instructor and computer engineer in New York, looking for a way to get people into his classes.

He knew posting flyers on sidewalks and approaching individuals would only get him so far. He wanted an efficient solution. Something that would work on autopilot, and reach out to large groups of interested people for him.

It didn’t take Vishen long to realize that solution was the Internet. So using his background in computer engineering, he decided to learn the ins and outs of e-commerce, an industry that was slowly booming in 2002 with new advertising platforms like Google AdWords entering the market.

Vishen started off by sending his advertising traffic to free online meditation courses. The idea was to get people to read them, and get them hooked on attending his classes. The response to this course was, in Vishen’s own words, insane.

Within a short time, these online courses had been downloaded by over 800,000 people. These people served as Vishen’s first database of potential customers–and after spending 5 years optimizing the process of converting leads into buyers, he went on to earn over $10 million in sales in meditation products alone.

The news soon spread like wildfire, and other authors began approaching Vishen. To cope with the demand, in January 2003 he founded Mindvalley. And we’d like to think we’ve come a pretty long way since then.

Source from: http://www.mindvalley.com/get-published/







Source from: http://leaderonomics.com/theleaderonomicsshow/interviews/an-interview-with-vishen-lakhiani